Tracking Data & Insights

Be the next to spend smarter - with pixel installations & server-side tracking

Get a clear overview of your online performance with live dashboards. Track your strategy as it's executed in real time, optimize what works, and make data-driven decisions that actually move the needle — including higher ROAS.

Our specialists handle the seamless installation of tracking pixels, event tags, and server-side tracking, ensuring you capture the right data from every touchpoint.

Tracking Data & Insights
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Benefits

Improve your data accuracy and get a higher ROAS with our tracking specialists

By installing tracking pixels and server-side tracking, you’ll get a clearer, more accurate picture of how your customers interact with your website. Pixels track important actions like clicks, views and conversions, and allow you to serve retargeting ads.

Server-side tracking puts you in control of your data, allowing you to make smarter decisions, create personalized ads and optimize campaigns, all while staying compliant with privacy regulations.

SELF-TEST: 10 Questions to Ask your Tracking Expert

3 Good Reasons to Start Tracking

  • 1. Improve Return on Investment

    Tracking shows what’s working and what’s not. Knowing which channels drive results lets you spend smarter and avoid wasting budget on what doesn’t perform.

  • 2. Understand Audiences Better

    Data shows who your customers are, how they behave, what they engage with, and when. This helps personalize messaging and enhance their experience.

  • 3. Make Smarter, Faster Decisions

    Real-time data lets you quickly spot trends or issues, helping you stay agile, competitive, and make informed decisions instead of guessing.

Tracking Services & Prices

Let's get started!

  • 1. Initial Consultation

    Kick off with a consultation with one of our tracking specialists, who will evaluate your KPIs and current data collection setup to understand your unique needs.

  • 2. What to Track

    We help identify the most important data for your business and provide a tailored proposal for pixel installations, tag implementations, and webpage event tracking.

  • 3. Implementation of Tracking

    We install all the necessary pixels and tags across your platforms, ensuring seamless tracking. We also implement server-side tracking for more accurate data collection.

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    4. Performance Check

    We thoroughly check the installations to ensure everything is running smoothly and that your business is capturing the right data to accurately track and measure KPIs.

Self-Evaluation for you or your Tracking Setup

Tracking Checklist: 10 Questions to Ask your Tracking Specialist

What exactly does marketing tracking entail?

Marketing tracking is the process of collecting data about how people interact with your marketing — like ads, emails, websites — so you can see what’s working and what’s not.

What kinds of things can I track?

Clicks on ads, visits to your website, purchases, email opens, button clicks, form submissions, phone calls, and even how long someone stays on a page. We identify the most important events/key metrics for your business, and setup custom conversion tracking.

What tools do you use for tracking?

Common tools include Google Analytics, Facebook Pixel, LinkedIn Insight Tag, Google Tag Manager etc. Once we figure out which platforms and channels you need to track, we will know what tools to use.

What is a pixel or a tag?

A "pixel" or "tag" is a tiny bit of code placed on your website or in your emails. It sends back information when someone interacts with your content. If the customer has accepted cookies, we will know how this customer interacted with your marketing.

How do you know which ad led to a sale?

Attribution models try to connect the dots — for example, giving credit to the first click, the last click, or a combination of all touchpoints. A customer may have seen your social media ad and liked it. Then later googled and bought your product via your website. With tracking we will be able to see that this customer was influenced by the social media ad.

Is tracking legal?

Yes — if it’s done correctly. Businesses must follow privacy laws like GDPR in Europe. It extremely important to use cookie banners, anonymize data where necessary, and ensure all tracking tools are configured according to legal standards.

Do I have to be worried about GDPR?

Does your website include a GDPR Cookie banner and a privacy policy including a section clearly explaining your use of Google Ads, how data is collected, used, and shared with third parties like Google?

Double-check your cookie banner to make sure you comply with EU laws before our Google Ads Managers start running your campaigns.

Need help with GDPR cookie banners & your Privacy Policy?

What if I’m running ads on multiple platforms — can tracking tell me which one is working best?

Yes — that’s actually one of the main benefits. You can compare performance across Facebook, Google, email, etc.

We might learn that Instagram ads are driving more sales than Google Ads —this way we can shift your budget accordingly and increase revenue, so you get more for less.

Can you track my competitors too?

We can’t see their exact data, but we can use tools to estimate their traffic, ad strategy, and SEO performance.