The world's largest chemistry manifacturer

BASF A/Sis the Danish subsidiary of BASF SE, the world's largest chemical producer headquartered in Ludwigshafen, Germany. Operating in Denmark since 1965, BASF A/S serves as a key partner to the agricultural industry, supplying a broad range of raw materials and chemicals.

How our marketing specialists helped BASF reach their KPIs

BASF required senior-level expertise to develop and manage complex website structures, increase user sign-ups, and drive visibility for their products, and the YouTube series "Follow a Farmer". Through strategic use of Google Ads, SEO, Social Ads and targeted marketing efforts, the goal was to engage the agricultural community and ensure that BASF’s content—from practical advice to product solutions—reached a relevant audience.

Tracking and analytics expert at uptur.dk

The Job

A need for external expert marketing knowledge

BASF needed expert support in website development and maintenance, along with strategic guidance on Google Ads to drive traffic and visibility. Uptur.dk delivers ongoing strategic guidance, expert sparring, and continuous optimization. Services delivered by uptur.dk include:

  • Strategic guidance for best practice
  • Website development and maintenance of 3 sites (DK, SE, FI)
  • Search Engine Optimization
  • Paid Social Ads
  • Social Media Management
  • Google Ads; Search, Display & PMax

The result is a dynamic, interconnected partnership focused on innovation, impact & long-term value.

Contact us

Selected results

Here’s a selection of some of the impressive results we’ve achieved.

  • Development, Operations & Maintenance of 4 Websites

    Everything from to creating campaign landing pages and product pages, to developing sign-up flows and publishing engaging content.

  • Highest Growth Rate in Webpage Traffic across BASF Worldwide

    Since the start of our collaboration, traffic to the BASF Nordics webpages has grown more exponentially than in other regions.

  • Implementation of Data-Driven Decision Making

    A unified approach to tagging and tracking of all marketing activations, both digital and print, for better insights and key learnings.

  • Implementation of a Unified Structure of Data

    Introduction of a content and media management structure to better handle and execute multinational & multi-brand campaigns, with coded & automated media plans.

Website development

Website as the hub of the customer journey

Our services include the development of region-specific sites tailored to local languages, user needs, and compliance requirements. We structure content around the full customer journey—from awareness to conversion—using tools like gated downloads, newsletters,surveys and contact forms to generate high-quality leads.

Digital Marketing Strategy

Google Ads PPC

Winning quality traffic from Google

BASF Nordics now drives qualified traffic from Google using a mix of search ads, display ads, and Performance Max campaigns. This integrated approach delivers both broad reach and precise targeting, engaging high-intent users throughout the entire customer journey.

Google Ads Services

Social Media Management

Sharing knowledge and inspiring farmers alike

We help run BASF Nordics' Facebook pages, and consistently publish visually appealing imagery to engage the farming community. Through captivating content we share updates from the field, publish agronomic advice, and raise awareness of events & product launches.

Social Media Services

A selection of happy business partners

  • The Private Collection

    Account setup, Social Ads, Organic Social

    Read more 

  • Follow a Farmer

    Google Ads, Social Ads, YouTube Ads, Tracking & Analytics setup

    Read more 

  • Padelrejser Spanien

    Website, Social Ads, Google Ads, Organic Soxial

    Read more