

Hvem er PRS?
Sotogrande's most exclusive villa-rental company
The Private Collection is a luxury rental and experience provider based in Sotogrande, Spain. They offer handpicked villas in exclusive areas such as La Reserva and El Mirador, designed for those seeking privacy and exceptional service. Each property is equipped with modern amenities, private gardens, and panoramic views of the Mediterranean. In addition to accommodation, they offer tailored experiences and collaborate with local partners.
"A very simple process. Everything was explained clearly and in language you can understand. They were always available for questions, and whenever help was needed, I received a response immediately. Highly recommended."
Kamilla Olsen
Founder & CEO at The Private Collection
How our Marketing Specialists Helped The Private Collection
TPC needed assistance with setting up a Business Manager account, managing paid social ads, and providing ongoing social media management for their Instagram profile. The goal was to strengthen their digital presence, attract relevant target audiences, and increase visibility around their villa offerings.

The Task
Expertise in Promoting a New Website & Increasing Visibility
The team behind The Private Collection has found great value in our ability to make the process simple and straightforward, with clear communication and fast support. Everything has been explained in a language business owners understand, and help has always been close at hand.
Services delivered by uptur.dk:
- Meta Business Account Setup
- Paid Social Ads, Meta & Google Ads
- Organic Social Media Content
- Hands-on Technical Support
The result is a strong, ongoing partnership focused on visibility and attracting the right clients.
Selected Results
Here's a selection of some of the great results we have achieved with The Private Collection
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Strong Strategic Advice
Defining the Ideal Customer Profile (ICP), Establishing Tone of Voice, and Behavior-Based Segmentation
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+100% in webtraffic April 2025
Villa Collection Sold Out for Summer 2025 After Just Two Months of Intensive Marketing
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Launch of exclusive IG profile
Effective Management of New Instagram Profile, Establishing an Exclusive Brand Presence, and Successful Partner Collaborations
Social Media Management
An online universe of exclusive summer villas
An aesthetic and targeted strategy, carefully tailored to The Private Collection’s exclusive and discerning customer segment. There was a need for high-quality, inspiring, and sophisticated content for Instagram and Facebook that reflects the brand’s discreet luxury and uncompromising quality.
Social Media Paid Ads
Promotion of high-end villas
aid social has been used strategically to increase the visibility of the new Instagram profile and generate new leads. Campaigns on Instagram and Facebook have been carefully segmented based on demographics, location, interests, and relevant behavior, with continuous optimization of both content and targeting to ensure maximum effectiveness and quality of traffic.