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Sotogrande's most exclusive villa-rental company

The Private Collection is a luxury rental and experience provider based in Sotogrande, Spain. They offer handpicked villas in exclusive areas such as La Reserva and El Mirador, designed for those seeking privacy and exceptional service. Each property is equipped with modern amenities, private gardens, and panoramic views of the Mediterranean. In addition to accommodation, they offer tailored experiences and collaborate with local partners.

Rent your luxury villa here

"A very simple process. Everything was explained clearly and in language you can understand. They were always available for questions, and whenever help was needed, I received a response immediately. Highly recommended."

Kamilla Olsen
Founder & CEO at The Private Collection

How our Marketing Specialists Helped The Private Collection

TPC needed assistance with setting up a Business Manager account, managing paid social ads, and providing ongoing social media management for their Instagram profile. The goal was to strengthen their digital presence, attract relevant target audiences, and increase visibility around their villa offerings.

Tracking and analytics expert at uptur.dk

The Task

Expertise in Promoting a New Website & Increasing Visibility

The team behind The Private Collection has found great value in our ability to make the process simple and straightforward, with clear communication and fast support. Everything has been explained in a language business owners understand, and help has always been close at hand.

Services delivered by uptur.dk:

  • Meta Business Account Setup
  • Paid Social Ads, Meta & Google Ads
  • Organic Social Media Content
  • Hands-on Technical Support

The result is a strong, ongoing partnership focused on visibility and attracting the right clients.

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Selected Results

Here's a selection of some of the great results we have achieved with The Private Collection

  • Strong Strategic Advice

    Defining the Ideal Customer Profile (ICP), Establishing Tone of Voice, and Behavior-Based Segmentation

  • +100% in webtraffic April 2025

    Villa Collection Sold Out for Summer 2025 After Just Two Months of Intensive Marketing

  • Launch of exclusive IG profile

    Effective Management of New Instagram Profile, Establishing an Exclusive Brand Presence, and Successful Partner Collaborations

Social Media Management

An online universe of exclusive summer villas

An aesthetic and targeted strategy, carefully tailored to The Private Collection’s exclusive and discerning customer segment. There was a need for high-quality, inspiring, and sophisticated content for Instagram and Facebook that reflects the brand’s discreet luxury and uncompromising quality.

Social Media Services

Social Media Paid Ads

Promotion of high-end villas

aid social has been used strategically to increase the visibility of the new Instagram profile and generate new leads. Campaigns on Instagram and Facebook have been carefully segmented based on demographics, location, interests, and relevant behavior, with continuous optimization of both content and targeting to ensure maximum effectiveness and quality of traffic.

Paid Social Media Services
  • Padelrejser Spanien

    Website, Social Ads, Google Ads, Organic Social

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  • BASF A/S

    Strategi, Website, SEO, Google Ads, Social Media Ads

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  • Follow a Farmer

    Google Ads, Social Ads, YouTube Ads, YouTube Management

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