What is Follow a Farmer?

Becoming the most watched agricultural YouTube series in the Nordics

Through a strategic blend of best-practice channel management and smart YouTube Ads via Google, the Follow a Farmer (FaF) series rapidly emerged as the leading farming content channel in the Nordics. With authentic storytelling, regional relevance, and algorithm-friendly optimization, the channel became a top destination for modern farmers seeking inspiration and insight.

Watch their videoseries

How our marketing specialists played an integral role in the success of #FaF

BASF set out to deliver a high-impact, multinational campaign that would connect farmers across the Nordics. But bringing such an ambitious vision to life—across multiple countries, languages, and production teams—required more than just internal resources. BASF needed an extra set of hands to manage a seamless digital execution across all markets.

Tracking and analytics expert at uptur.dk

The Job

Seamless execution of a multinational video series campaign

Services delivered by uptur.dk include:

  • Strategic guidance
  • Campaign landing page creation
  • Paid Social Ads
  • Google Ads; YouTube, Display & PMax

The result is a dynamic, interconnected partnership focused on championing UGC content promotion, subtle marketing, and industry influence.

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Selected results

Here’s a selection of some of the impressive results we’ve achieved.

  • 3 stunning campaign landing pages connecting usage & product

    Creating sign-up flows to increase BASF's loyalty base and email recipient pool while improving the BASF user experience

  • Most watched agricultural YouTube series in Nordics

    Best practice channel management & effective YouTube Ads on Google has quickly established FaF as the #1 farming channel in the Nordics

  • +15.000 channel subscribers in less than 2 years

    Driving community-building and loyal viewers of channel content. Essential for growth and continued engagement.

  • Most watched playlist on YouTube across the entire international BASF channel

    The Follow a Farmer playlist didn’t just perform well—it outperformed all other playlists across BASF’s international YouTube presence, which includes over 72,000 subscribers.

  • Championing (UGC) user-generated-content in B2B advertising

    Successful marketing of UGC required careful planning to ensure that farmer-produced content felt authentic while aligning with brand messaging.

  • +300% yearly growth rate in views in last 3 years

    By continuously refining publishing cadence, leveraging SEO best practices, and refining YouTube ads - the campaign rapidly expanded its reach and engagement.

Website development

Unique Campaign Landing Pages

The landing pages serve as the home for Follow a Farmer on the BASF website—a central platform that brings the stories of real Nordic farmers to life while showing how BASF’s agricultural solutions support their daily work, linking each story to relevant products and innovations.

Digital Marketing Strategy

Social Media Management

Inspiring and engaging farmers alike

We've helped launch the BASF Nordics' Instagram profile, and consistently publish visually appealing imagery to engage the farming community. Through captivating content, we raise awareness of new "Follow a Farmer" episodes, events, and product launches, while also sharing valuable advice from agronomists.

Social Media Services

YouTube Ads

Launching a multilingual YouTube series

With over 50 video productions annually, it's essential to ensure they are seen, shared, and appreciated across the farming community. The series is built to inspire and educate through peer-to-peer insights on improving yields – and we make sure those videos reach farmers far and wide.

YouTube Ads Services

A selection of happy business partners

  • The Private Collection

    Account setup, Social Ads, Organic Social

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  • BASF A/S

    Strategi, Website, SEO, Google Ads, Social Media Ads

    Read more 

  • Padelrejser Spanien

    Website, Social Ads, Google Ads, Organic Social

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